{"title":"New Products","description":"\u003ch1\u003e\u003cspan data-mce-fragment=\"1\"\u003eNew Items Just Added\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHere at Down the Line Surf Co. we've always got new boards, wetsuits, accessories, clothing and much more coming into the shop, have a quick gander below at all the latest products just added to our site. Our stock is constantly changing, if you can't find something you want or want to know when a particular item is coming in stock then give us a bell or drop us an email, and we'll be happy to help.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"fcs-moulded-steel-fin-key","title":"FCS Moulded Steel Fin Key","description":"\u003cp\u003eDon't get caught short in the carpark asking everyone you see if they have a spare key. Grab one of these and leave it in your glove compartment... then maybe you can even help some other unfortunate keyless soul. 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