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Privacy Policy

This privacy policy sets out how Down the Line Surf Ltd uses and protects any information that you give Down the Line when you use this website. Down the Line  is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Down the Line may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, location, preferences and interests
  • other information relevant to customer surveys and/or offers

For the detailed list of cookies we collect see below.


What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you or your data deleted please make a request here.

If you believe that any information we are holding on you is incorrect or incomplete, please contact us here as soon as possible. We will promptly correct any information found to be incorrect.

If you would like to unsubscribe form our marketing communications please make a request here.

Cookies we collect

Essential cookies:

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. The website cannot function properly without these cookies.

Name Type Purpose Retention
keep_alive First-party Used in connection with buyer localisation. 30 mins
secure_customer_sig First-party Used in connection with customer login. 1 year
cart_currency First-party The cookie is necessary for the secure checkout and payment function on the website 2 sessions
localization First-party Shopify store localization 1 year
_cmp_a First-party Used for managing customer privacy settings. 1 day
shopify_pay_redirect First-party The cookie is necessary for the secure checkout and payment function on the website. 1 hour
_tracking_consent First-party Tracking preferences. 1 year
_secure_session_id First-party Used in connection with navigation through a storefront. 1 year



Functional cookies

These cookies enable the site to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Name Type Purpose Retention
locale_bar_accepted First-party This cookie is provided by the app (BEST Currency Converter) and is used to secure the currency chosen by the customer. Session
VISITOR_INFO1_LIVE Third-party A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old. 6 months
_hjSessionUser_3789637 First-party Analytics 1 year
_hjSession_3789637 First-party Analytics 30 mins

 

Performance cookies

We use cookies to optimize website functionality, analyze the performance, and provide personalized experience to you. Some cookies are essential to make the website operate and function correctly. Those cookies cannot be disabled. In this window you can manage your preference of cookies.

Name Type Purpose Retention
_shopify_y First-party Shopify analytics. 1 year
_orig_referrer First-party Tracks landing pages. 2 sessions
__cf_bm Third-party Used to manage incoming traffic that matches criteria associated with bots.​ 30 mins
_shopify_s First-party Shopify analytics. 30 mins
_shopify_sa_t First-party Shopify analytics relating to marketing & referrals. 30 mins
_landing_page First-party Tracks landing pages.​ 2 sessions
_shopify_sa_p First-party Shopify analytics relating to marketing & referrals. 30 mins
_ga First-party Cookie is set by Google Analytics with unknown functionality 1 year
__cf_bm Third-party Used to manage incoming traffic that matches criteria associated with bots. 30 mins
_shopify_s Third-party Shopify analytics. 1 second
_boomr_clss First-party Used to monitor and optimize the performance of Shopify stores. 1 year
_ga_4YFFVQJBSS First-party Analytics 1 year
_ga_VV0D0SP28D First-party Analytics 1 year

 

Targeting cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Name Type Purpose Retention
_gcl_au First-party Cookie is placed by Google Tag Manager to track conversions. 3 months
_fbp First-party Cookie is placed by Facebook to track visits across websites. 3 months
wpm-domain-test Third-party Used to test the storage of parameters about products added to the cart or payment currency 1 sec
test_cookie Third-party To measure the visitors’ actions after they click through from an advert. Expires after each visit. 15 mins
wpm-domain-test Third-party Used to test the storage of parameters about products added to the cart or payment currency 1 sec
YSC Third-party Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session
IDE Third-party To measure the visitors’ actions after they click through from an advert. Expires after 1 year. 1 year
lastExternalReferrer First-party Detects how the user reached the website by registering their last URL-address. 1 year
lastExternalReferrerTime First-party Contains the timestamp of the last update of the lastExternalReferrer cookie. 1 year
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